Crossword clues for soft sell
Longman Dictionary of Contemporary English
Wiktionary
alt. A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful. n. A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful.
WordNet
n. suggestive or persuasive advertising
Wikipedia
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the diametric counterpart of a hard sell.
Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers.
Usage examples of "soft sell".
The soft sell was a lot less wear and tear, but still took some effort.
For all your light touch and soft sell, Marag, you're a stone hustler.
For a government type, of Steve had plenty of experience with the soft sell.